Seeking referral network from other attorneys is one way you expand your law firm . You need to have a compilation of the several law firms in your region and sending mass mails to these law firms will definitely help in getting referrals that will actually work for the expansion of your client and generating your desired client lists. You need to take note of some specific facts while sending direct mails to your potential referral attorneys.
In situations where you are contacting a cold list, you will need to act in such a manner that you will maintain a strong contact and continue to get in touch with them for a long time. You can attach a free report on a situation which they need to be aware of and educate them on new techniques they can make use of in dealing with the clients and how they can avoid malpractices in their profession. If the list is short enough, you can send them second review in which you directly ask them to respond. You may decide to add a phone review to get their attention the more.
It will be ideal for your to find people you have already known and who can refer you to the attorneys on your list. You should seek out for people who may know the attorneys on your list and when you contact them indirectly then you are contacting them on mutual grounds.
You can also contact potential referrals by getting a colleague of yours to get a letter that will endorse you for a referral network connection with them. This kind of referral contact is much more valuable and attorneys tend to honor such referral request much faster than sending direct referral request individually.
You can decide to send a referral request by including a number of your clients to prospective attorneys. When your client list is made up of people of high caliber, you will not find it difficult getting the referral network of your choice, as a matter of fact , more attorneys will likely want to join your referral networks when they find that you have quality clients on your lists .
Do not stop at sending direct mails only, try as much as possible to make phone calls and back up your referral request with some personal meetings.
There are several ways you can boost your attorney marketing revenues , it all depends on having a careful plan and strategy which will make your online and offline strategies complement each other at no extra cost. Direct mail marketing, media campaign, PR , educational marketing as well as the internet are the right media where you can market your law firm at no extra cost. If you have gotten these media ready for your law firm , then you can move ahead in thinking about other components such as identifying your strength and weaknesses, opportunities and threats as well as a long term marketing strategy that will help you stand the competition.
1 Performing a weekly evaluation on your law firm strategy. Performing a weekly evaluation of your law firm marketing strategy is ideal. Sit down and identify the key areas of your law firm marketing that is active and the ones that are not. Consider your missions and goals and what you will do to make them real. You need to work-out a schedule in which you will re-structured the components of your law firm marketing strategy that is not functioning to its optimum. Come up with fully prioritize lists of things you want to achieve at each phase of your law firm marketing strategy and do not limit yourself to old ideas, be constantly looking out for fresh ideas from your colleagues and referral networks .
2 Prioritizing your empowering lists. This is an important section of your law firm marketing plan which you must set. You need to prioritize your goals for the next 5,10,20 years and even your life time goals. Your goals should not be interrupted by any means and you need to grade your goals according to their priorities. You can use Grades A,B,C and D depending on how important and critical the plans are.
3 Delegation of tasks is very critical in ensuring that your law firm marketing strategies work out . You cannot handle your law firm marketing needs alone considering the fact that you need to still meet up with your legal service obligations. Your referral networks should be actively involved in your law firm marketing needs while your co-attorneys should also have their own share of the marketing duties. More importantly is the inclusion of a law firm SEO experts for your internet marketing needs.