Identifying where to start your law firm marketing strategies especially when identifying the right clients within a specified market often becomes difficult for most law firms. A good contact list is the one of the most potent tools for marketing and selling efforts . You contact lists include the names, addresses and any other contact information of people you have met, those you know and those  you are about meeting. Such categories of people are potential clients, prospects and good referral source and they include; Friends, families, neighbours, Other lawyers, communities, religious organizations, acquaintances, charity organizations , school mates from college, high school or universities, and Business people.
You need to capture as many information on your prospects as possible { emails, phone  numbers and addresses are most critical}. Do not forget the situation that brought you and the contacts together and how well you were able to related with them on your first meeting especially if they were introduced to you by another individual. Categorizing your prospects as clients, referral sources and prospects is one of the best possible ways you can memorize them. You must invest your time in organizing your contact lists to help you with making references when they are needed.
Using your list to identifying prospects is the next step after creating the list. You can do this by identifying which of such contacts have direct and indirect influence on other people and organizations that will benefit your law firm marketing and services. You must be as inclusive as possible in identifying the strength of your individual contacts to help you determine the areas where they will be needed more.
One of the questions often asked is that of How to define the limits of searching for clients. If you are operating a law firm basically with attorneys that specialize in family law for instance, you should streamline your contact lists to those who are able to find prospects, clients and referrals in that area only. You don’t have to be a “jack of all trade”. Depending on a realistic assessment of yourself, attorneys and law firm, you should be able to find out how valuable your referral network can be in helping you find the right market for your law firm products and services. Creating a narrower niche will help your law firm have a firm grip on your targeted market.
To identify a prospect worth pursuing, Lawyers need to streamline the kind of people that will be included in their contacts . Though this might look quite hard to do especially when a law firm has invested time and money in getting all the contacts, it does become difficult removing those contacts that might prove unprofitable to the law firm. Prioritization processes will help you review and build your law firm business and it is important that you stick with people whom you can stay in touch with for a long period of time to come.

This entry was posted on Friday, February 26th, 2010 at 8:02 am and is filed under Law Firm Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.